Belgrade- On behalf of EU Delegation to Serbia, IPA Visibility project has prepared, integrated communication campaign in cooperation with MEI and Ministry of Environmental Protection on the EU assistance to Serbian government in environment sector.
Goals
Key goals of the campaign to increase awareness about the importance of the environment issue, the EU assistance and its benefits for the environment. It is also important to establish a call to action, to nudge citizens and communities to take their part in environment protection, and to understand and support the policy.
Two Streams
Campaign consists of two parallel, integrated communication streams:
- media/advertising stream,
- events throughout Serbia.
Campaign media stream involves TV spot airing on national TV stations, billboard campaign, internet and social media campaign, list of TV talk shows, interviews, reports, news in magazines and dailies.
Campaign events stream involves more than 20 events throughout Serbia – from field visits to environment protection related EU funded facilities to debates and conferences.Three EU Green Days will be organized in Užice, Šabac and Subotica. Organization of competition for cartoons, to encourage their research and awareness on Serbia’s EU accession, awareness building & training for journalists and editorial staff about the EU and visibility study tour for journalists will also be organized.
